How one company is betting on English language classes in China

NoticiasAsia, China, Noticia

China/Enero de 2018/Autor: Nyshka Chandran/Fuente: CNBC

Resumen:  Aprender inglés en línea en China es un gran negocio Aprender inglés en línea en China es un gran negocio. La industria educativa en línea de China ha florecido luego de que el gobierno flexibilizó la política de un solo hijo, y los proveedores de idioma inglés gozan de una demanda sólida. Una de las compañías que se está beneficiando de ese auge es Alo7, una plataforma con sede en Shanghai que ofrece su plan de estudios patentado a institutos de idiomas en toda China. «Somos un jugador de empresa a empresa», dijo el vicepresidente ejecutivo Andrew Shewbart a CNBC en el marco de la Conferencia de tecnología, medios y telecomunicaciones de Morgan Stanley en Beijing.

Learning English online in China is big business

Learning English online in China is big business  

China’s online education industry has flourished following the government’s relaxation of the One-child policy, with English language providers enjoying robust demand.

One of the companies benefiting from that boom is Alo7, a Shanghai-based platform that offers its proprietary curriculum to language institutes across China.

«We’re a business-to-business player,» Executive Vice President Andrew Shewbart told CNBC on the sidelines of the Morgan Stanley Technology, Media & Telecom Conference in Beijing.

 There are 50,000 English training institutes in China, the majority of which are regional players and Alo7 customers, he explained. «I offer online classes to my regional customers in order for them to compete with business-to-consumer offerings.»

And while those regional players are good at teaching, they often lack a large tech department, he noted: «That’s what we do … we leverage AIfor computerized adaptive assessment testing.»

It generally takes four to five years to learn English based on Alo7’s program depending on the desired level of confidence, Shewbart said. Beyond that program, the company is looking at developing Mandarin content for Chinese students both in the country and overseas, he added.

Fuente: https://www.cnbc.com/2018/01/08/china-digital-education-market-english-teachers-in-demand.html

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