Holanda: «Let boys be boys» campaign sparks heated debate

Europa/Holanda/dutchnews

Resumen: Una campaña para «permitir que los niños sean niños», lanzada por una agencia de publicidad independiente y «social» el martes, ha generado comentarios considerables y las premisas de la campaña han sido cuestionadas tanto en los periódicos como en las redes sociales. La agencia de campañas Sire afirma que los niños aprenden experimentando y tomando riesgos, pero que este tipo de comportamiento es cada vez más desalentado, lo que conduce a la frustración ya la caída de los resultados escolares. El video está dirigido a iniciar una discusión entre padres y educadores acerca de dar a los niños el espacio que necesitan para desarrollarse, dice la agencia. El NRC   recorre los locales uno por uno y le pregunta al profesor de diversidad en la crianza y el desarrollo Judi Mesman (no uno de los cinco expertos consultados por Sire) si los niños realmente aprenden de experimentar y asumir riesgos si los educadores son más difíciles en los niños que en las niñas Y si esto dificulta su desarrollo. «Los niños experimentan más que las niñas y muestran comportamientos arriesgados, pero si esto realmente les enseña algo no está claro. No conozco ninguna investigación que demuestre que los chicos aprenden más si los tratan de cierta manera y las niñas en otro «, dijo a la NRC.

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A campaign to ‘allow boys to be boys’, launched by an independent and ‘social’ advertising agency on Tuesday, has generated considerable comment and the campaign’s premises have been questioned both in the papers and on social media.

The Sire campaigning agency claims boys ‘learn by experimenting and taking risks’, but that this type of behaviour is increasingly discouraged which leads to frustration and falling school results. The video is aimed at starting a discussion among parents and educators about giving boys the space they need to develop, the agency says.

The NRC  walks through the premises one by one and asked professor of diversity in parenting and development Judi Mesman (not one of the five experts consulted by Sire) if boys do indeed learn from experimenting and taking risks, if educators are harder on boys than girls and if this hampers their development.

‘Boys do experiment more than girls and show risky behaviour but whether this actually teaches them anything is not clear. I know of no research that proves that boys learn more if you treat them in a certain way and girls in another,’ she told the NRC.

School

Boys are being told off in class more often, the Sire campaign claims, and this is holding them back. But that does not fit in with the strict order that reigned in classrooms in the 1950s when boys were doing fine, Mesman says.

‘Perhaps in order to do well in school it is necessary to sit still and listen. It may be that the more democratic climate which allows boys more space is now affecting them. But this is just a supposition, just as Sire’s premise is a supposition,’ she said.

Mesman objects to the campaign because it is based on shaky scientific ground and because it confirms a stereotypical view of boys and girls.

Stereotypes

‘I don’t like the stereotypical message that children’s gender determines their preferences when there is much more variation between children of the same sex than between the sexes as a whole. And children pick up this message and start to behave accordingly,’ the NRC quotes her as saying.

Elsewhere in the NRC journalist Colin van Heezik questions the ideology of Sire, a collective of ad makers who tackle social issues. One of their best-known ads is ‘Who is that man who comes to carve the meat on Sundays?’ about the (lack of) involvement of dads in family life.

‘It seems to me we should consider the future of this independent propaganda channel,’ he writes.

Nuisances

In the Volkskrant  professor of neuropsychology Jelle Jolles, who supports the campaign, says educators should ‘stop looking at boys as nuisances. There are indications that this affects their confidence, concentration and development,’ he told the paper.

He does think, however, that the Sire video is too simplistic. Girls should be allowed to mess about just as much as boys and ‘it is important that boys learn skills such as communication and insight in their own actions, which girls are quicker to do.’

Social media Reactions on Twitter are also highly critical with reactions ranging from ‘Sire is a collective of marketeers. Of course they want people to behave in a stereotypical way’, to ‘Sire campaign makes sense. Completely feminised educational system leads to falling results.’

Read more at DutchNews.nl: ‘Let boys be boys’ campaign sparks heated debate http://www.dutchnews.nl/news/archives/2017/07/let-boys-be-boys-campaign-sparks-heated-debate/